Module 4: Sustainable Digital Transition

References

Unit 1:

• Arroyabe, M. F., Arranz, C. F., De Arroyabe, I. F., & de Arroyabe, J. C. F. (2024). Analyzing AI adoption in European SMEs: A study of digital capabilities, innovation, and external environment. Technology in Society, 79, 102733.
• Corporate sustainability reporting. (n.d.). Finance. https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en
• Eco-Act: https://eco-act.com/
• EnergyStar Portfolio Manager: https://www.energystar.gov/
• European Parliament (2023). Circular economy: definition, importance and benefits. Available at: https://www.europarl.europa.eu/topics/en/article/20151201STO05603/circular-economy-definition-importance-and-benefits
• Circular IQ: https://www.circulariq.com/
• George, G., Merrill, R. K., & Schillebeeckx, S. J. (2021). Digital sustainability and entrepreneurship: How digital innovations are helping tackle climate change and sustainable development. Entrepreneurship theory and practice, 45(5), 999-1027.
• Global Reporting Initiative (GRI): https://www.globalreporting.org/
• Quttainah, M. A., & Ayadi, I. (2024). The impact of digital integration on corporate sustainability: Emissions reduction, environmental innovation, and resource efficiency in the European. Journal of Innovation & Knowledge, 9(3), 100525.
• SAP Ariba: https://www.sap.com/products/ariba.html
• Wang, S., & Zhang, H. (2024). Enhancing SMEs sustainable innovation and performance through digital transformation: Insights from strategic technology, organizational dynamics, and environmental adaptation. Socio-Economic Planning Sciences, 102124.
• Website Carbon: https://www.websitecarbon.com/

Unit 2:

• Baker, K. (2023, May 31). Social Media Analytics: The 8 Report Types, Top Tools & Tracking Tips. Hubspot. https://blog.hubspot.com/marketing/social-media-analytics.
• GHAHREMANI-NAHR, Javid; NOZARI, Hamed. A survey for investigating key performance indicators in digital marketing. International journal of Innovation in Marketing Elements, 2021, 1.1: 1-6.
• Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing?. Journal of Marketing Management, 35(3-4), 277-309.
• Lloveras, J., Marshall, A. P., Vandeventer, J. S., & Pansera, M. (2022). Sustainability marketing beyond sustainable development: towards a degrowth agenda. Journal of Marketing Management, 38(17-18), 2055-2077.
• Mahboub, H., Sadok, H., Chehri, A., & Saadane, R. (2023). Measuring the digital transformation: a key performance indicators literature review. Procedia Computer Science, 225, 4570-4579.
• Meadows, D. H., Meadows, D. L., Randers, J., & Behrens, W. W. (2018). The limits to growth. In Green planet blues (pp. 25-29). Routledge.
• Mirman, E. (2022, September 5). 9 SMART Social Media Marketing Goals For You to Set in 2024. Hubspot. https://blog.hubspot.com/blog/tabid/6307/bid/10595/how-to-set-social-media-marketing-goals.aspx

Unit 3:

• Dropbox: https://www.dropbox.com/
• Etsy: https://www.etsy.com/
• Eurostat (n.d.). Glossary:E-commerce. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:E-commerce
• Google Workspace: https://workspace.google.com/
• Kannan, S., & Gambetta, N. (2025). Technology-driven Sustainability in Small and Medium-sized Enterprises: A Systematic Literature review. Journal of Small Business Strategy, 35(1). https://doi.org/10.53703/001c.126636.
• LibreOffice Online: https://www.libreoffice.org/
• LibreOffice - The Document Foundation: https://www.youtube.com/channel/UCQAClQkZEm2rkWvU5bvCAXQ
• Microsoft 365 website: https://www.microsoft.com/en-gb/microsoft-365/
• Mohammed, I. A., & Madhumithaa, N. (2024). Transforming Decision-Making: The Impact of AI and Machine Learning on Strategic Business Operations. Library of Progress-Library Science, Information Technology & Computer, 44(3).
• Nextcloud: https://nextcloud.com/
• Olaniyi, O. O., Ugonnia, J. C., Olaniyi, F. G., Arigbabu, A. T., & Adigwe, C. S. (2024). Digital collaborative tools, strategic communication, and social capital: Unveiling the impact of digital transformation on organizational dynamics. Asian Journal of Research in Computer Science, 17(5), 140-156.
• ONLYOFFICE: https://www.onlyoffice.com/
• Shopify: https://www.shopify.com/
• Syla-Beqiri, F. (2024, March 12). How AI is Paving the Way to Sustainable Business for SMEs: Listen to our WertNetzWerke Podcast! CSCP gGmbH. https://www.cscp.org/wert-netz-werke-podcast/.
• Verbeek, A., & Lundqvist, M. (2021). Artificial Intelligence, Blockchain and the Future of Europe: How Disruptive Technologies Create Opportunities for a Green and Digital Economy: Main Report. European Investment Bank.
• WooCommerce: https://woocommerce.com/

Case Study:

• Orange Fiber website: https://orangefiber.it/
• Meet ORANGE FIBER - SIT 2021, Lisbon (Final Pitch): https://www.youtube.com/watch?v=I8uSWuzrkQQ